Marketing plays a crucial function in any business or organization, and is increasingly important in the modern globalized economy.
Note: Attendance is mandatory for ALL 4 classes. No excuses will be accepted for anyone not attending all 4 classes. If you can’t attend any class don’t register and leave a chance for someone else since seating is limited.
This is an introductory course in marketing that presents an overview of some of the principles of marketing. Topics include the marketing mix (product, price, place, and promotion), consumer behavior, and segmentation, target market selection, and positioning.
To develop a general understanding of marketing and its presence in our everyday life. To understand some basic foundations of marketing. To clear out some misconceptions of marketing. To develop an appreciation of marketing important role in organizations and society overall.
*Note: The course is a general introduction to marketing (for non-business majors) and not a customized version for engineers and scientists.